Prepare for Leasing Season: 4 Areas Where You Can Maximize Lead-to-Lease Conversions
The 2023 leasing season is not going to look like the last two years did. It’s not only going to have economic challenges with inflation and a potential recession ahead but will also have more competition around lead generation during peak leasing season. More...
Single-Family Renters Not Seeking a Traditional Multifamily Experience
As more multifamily operators venture into the single-family rental market and build-to-rent arena, they’re moving not only into a new real estate sector but a new renter demographic, as well. Prospective renter preferences and expectations vary significantly, as do...
Leave Bias Behind When Analyzing Data
As an industry, we have a difficult time analyzing performance data without inserting our own bias into the equation. But the data will speak for itself, if we let it. Perception isn’t necessarily reality. But in multifamily, perception routinely drives...
Multi-Channel: The New Look of Leasing
Recap from the 2021 NMHC OpTech Session – Self-Service Leasing: What the Data Has to Say Prospect preferences are continually changing, and if one thing has become universally clear to multifamily operators it’s that there is no universal means to reach them all. In...
