The Poor State of Lead Sourcing in Multifamily
A range of new technologies have been implemented to optimize the prospect experience, but one area where property managers need to up their game is sourcing their leads. In many ways, the multifamily industry is growing more sophisticated every day. In recent years –...
Here to Stay: Self-Guided Tours Are Not a Pandemic Anomaly
With its proliferation of touring options like self-guided tours, the leasing experience we have seen during the pandemic is pointing the way to the future. There’s been some discussion in the industry in recent months about the leasing data operators have seen during...
Chatbots Add More Intelligence, Flexibility to Leasing Automation
Recap from MICA’s Leasing Automation: Battle of the Bots Roundtable Key Points: Chatbots handle top-of-market funnel functions and support onsite teams with leasing automation Different types of bot technologies help owner/operators achieve leasing goals and boost...
The Power of “And”
Finding real success in lead management is rarely an either/or scenario. Google the phrase “the power of ‘and,’” and you’ll see that it’s the title of a TEDx Talk, a book about responsible businesses and even the slogan of a university. This is the perfect description...
