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Leave Bias Behind When Analyzing Data

Leave Bias Behind When Analyzing Data

As an industry, we have a difficult time analyzing performance data without inserting our own bias into the equation. But the data will speak for itself, if we let it.

Multi-Channel: The New Look of Leasing

Multi-Channel: The New Look of Leasing

In the 2021 NMHC OPTECH session, Self-Service Leasing: What the Data Has to Say, panelists explored the adoption and deployment challenges of multi-channel touring and leasing, as well as the…

The Poor State of Lead Sourcing in Multifamily

The Poor State of Lead Sourcing in Multifamily

A range of new technologies have been implemented to optimize the prospect experience, but one area where property managers need to up their game is sourcing their leads.